Online store automation

Sector: e-commerce

Do you own a webshop and are looking for automation compatible with WooCommerce, Shopify or Amazon? Check out our solutions and find out how to automate your online store!

Online store automation

Our clients in this sector

tapiso-logolayup-logowaldo-logointercars-logo
Strzałka

Problems you can solve with ecommerce automation in your online shop

ic-search

Do you often encounter problems with duplicate content, which causes your products to drop in google ranking?

  • Generating unique descriptions: AI analyses the product descriptions provided and creates fully unique content, avoiding the problem of duplication.
  • Optimisation for SEO: by automating the processes, the generated descriptions are optimised for keywords, increasing the visibility of products in search engines.
  • Increased conversions: well-written and well-considered product descriptions, adapted to the needs and interests of target customers, significantly increase conversion rates.
  • Elasticity and personalisation: AI can create descriptions tailored to specific target groups, increasing their effectiveness and appeal to the audience.

The end of duplicate content in SEO

Having trouble updating multiple listings on the Amazon platform?

  • Automatic file generation: automation tools can extract the necessary data from your shop management system and create files that meet Amazon's requirements, eliminating manual errors.
  • Integration with product management system: for sellers who still rely on Excel files, it is possible to migrate to an integrated product management system from which it is possible to automatically prepare files for listing updates on Amazon.
  • Consistency of product data: automation ensures that product data is up-to-date and consistent across all listings.
  • Increased sales efficiency: automation of the online shop makes it possible to update listings quickly and accurately, which contributes to better product visibility.

Automation of multiple listing updates on Amazon

Are you concerned about the reduced volume of transactions in the form of online payments?

  • Strengthening transaction security: the use of the latest security technologies, including data encryption and two-step authentication, underscores the store's commitment to protecting customers' personal and financial data.
  • Increase conversions: the introduction of well-known and trusted payment methods reduces the fear of making online transactions and thus reduces the barrier to entry resulting in higher purchase conversions.
  • Reduce abandoned shopping carts: reducing the uncertainty associated with online payments can reduce the number of abandoned shopping carts.

Secure online payments

Do you want to manage pricing policies efficiently, keep costs under control and maximise profits from the sale of each product?

  • Centralise your pricing data: automating your online sales allows you to manage your prices, costs and profit margins in one place, making them easy to update. The central management of data access also improves the security and confidentiality of the company's internal information.
  • Automatic calculation of costs and profit margins: dynamic cost calculation, taking into account variables such as delivery costs or exchange rates, and margin monitoring, alerting you whenever irregularities occur.
  • Automatic updating of prices on sales platforms: ecommerce automation can ensure that any change in pricing policy is updated across all sales channels, guaranteeing consistency and eliminating the need for manual adjustments.

Optimisation of pricing and margin management

Do you already have automatic alerts in your shop?

  • Automatic order status alerts: with online store automation, customers receive updates at every stage of the purchasing process, from order placement to delivery, increasing transparency and building trust.
  • Re-availability alerts: customers who have expressed interest in unavailable products are informed of their re-availability, encouraging them to return to the shop and make a purchase while significantly increasing sales.
  • Personalised messages: by segmenting customers, it is possible to adapt messages to their individual needs and purchase history, making communication more relevant and personal.
  • Cost reduction: the automatic delivery of information reduces the frequency of queries to customer service, which reduces the cost of maintaining this department.

Keep customers informed

Do you spend a lot of time organising product shots?

  • Automated compliance verification: AI systems can analyse product images and compare them with a database, identifying inconsistencies and potential assignment errors.
  • Image recognition: advanced image recognition algorithms can detect characteristic features of products in images to support the verification process.
  • Image quality improvement: AI can also automatically assess the quality of product images, suggesting optimisation or replacement with better versions.
  • Scalability of processes: the ability to handle large volumes of images and products without increasing human resources.

Automatic verification of product photos

Still manually entering hundreds of products on sales platforms?

  • Integration with suppliers: automatically downloading product data directly from suppliers and manufacturers minimises the risk of errors and speeds up the introduction of new products.
  • Generate product descriptions with AI: online store automation creates eye-catching, unique product descriptions that are simultaneously optimised for SEO.
  • Centralisation of product data: PIM systems simplify the updating of data and its distribution to different sales channels. Setting up templates and rules for product data ensures consistency of presentation and facilitates the entry of products from different categories.
  • Automatic translations: for shops operating in multiple markets, webshop automation can mechanically translate product descriptions into different languages.

Product management and automatic translation

Has it ever happened that, after preparing a promotion for Black Friday, your shop just went down at the most crucial time? ‍

  • Dynamic server scaling: systems can automatically increase or decrease server resources depending on the actual load. So you don't pay for unused resources, while guaranteeing the completion of every shopping cart and a positive user experience.
  • High e-commerce reliability: ensuring that your e-commerce site runs constantly and smoothly, regardless of the number of visitors. This is a key aspect affecting customer satisfaction.
  • No overloads or crashes: automation allows you to maintain the continuous performance of your site, so that critical situations do not occur.

Your e-shop withstands every sales peak

Need a customised loyalty programme for your business? Automation is the right answer.

  • Personalised loyalty paths: create complex, personalised loyalty programmes that respond to individual customer purchasing behaviour and preferences.
  • Dynamic rewards and promotions: online shop automation can adjust rewards and promotions in real time based on user activity, increasing their appeal.
  • Data analysis and insight into customer behaviour: with advanced analytics tools, brands can better understand their customers and adapt loyalty programmes to better meet their expectations.

Effective and easy-to-use loyalty programmes

Configurable products are a barrier of purchase for your customers and because of this you often lose a potential customer or spend a lot of time on consultancy? 

  • Interactive selection process: the customer is guided step by step through a series of questions or options that help clarify their needs and preferences.
  • Personalised recommendations: based on the answers provided, the ecommerce automation selects and recommends the products or services that best meet the customer's needs.
  • Instant pricing: calculators allow a quick price calculation based on the specifications selected by the customer without the need to contact the sales department.‍
  • ‍Information transfer: the configuration process informs customers of the options available and helps them understand exactly what they are getting.

Smart product configurators

When setting up promotions for your products, do you need to enter them manually on multiple social media platforms, causing your actions to appear late? 

  • Consistency of communication and greater reach: promotions are published simultaneously on all social media channels, maintaining a consistent message and appearance.
  • Optimisation of publication times: promotions can be scheduled and published at the most optimal times, increasing their visibility and user engagement.
  • Mass personalisation of offers: create personalised campaigns for different audiences based on their previous interactions with the brand and purchase preferences.‍
  • Rapid response to market trends: ecommerce automation allows flexibility in managing promotions and the ability to quickly adapt campaigns to changing trends and consumer preferences.

Rapid introduction of promotions on social media

The standard subscription solution is not flexible enough to meet the needs of your business? 

  • Flexibility of the subscription model: ability to quickly adapt and modify subscription offers in response to market needs and customer expectations.
  • Efficiency: reduce manual workload by automatically managing subscriptions, payments and renewals.
  • Inventory and logistics management: by forecasting the demand for subscription products, orders will be placed automatically. This ensures that products reach subscribers on time and without unnecessary delays.
  • ‍Reducing churn: by tracking subscribers' purchasing behaviour, you can adjust offers and communications in real time, thereby increasing customer retention and reducing the churn rate.

Flexible sale of subscriptions

Are you selling on multiple platforms at the same time and facing data discrepancy issues between them? 

  • Smooth integration: automatic transfer of product portfolios to multiple platforms maintains data consistency. 
  • Efficient stock management: real-time updating of stock, minimises the risk of selling unavailable products. Automating inventory management is a key element to keep customers satisfaction at a constant level.
  • Increased product visibility: fast and consistent listing updates across platforms increase the reach and visibility of your products, attracting more potential customers.

Integration of sales on eBay, Amazon and other platforms

Returns and complaints management consuming too much time?

  • Intuitive claim forms: the customer fills in a simple form and the data is automatically entered into the database, ensuring it is up-to-date and eliminating manual entry of information.
  • Automatic updates for customers: thanks to customer service automation, clients are informed of the status of a return or claim at the appropriate times, without the need for additional staff.‍
  • Efficient data exchange between departments: returns and complaints processes require different departments to work together. Automation enables information to be transferred on an ongoing basis, significantly reducing processing times and minimising errors.

Automation of returns and complaints

Case study: e-commerce company

How has the automation of e-commerce processes increased the company's efficiency?

Case study: E-commerce company

Problems faced by our client and the solutions we implemented:

The use of automation to integrate and create a single system that allowed the control of the information entered and full supervision of its correctness.

The process of publishing offers on multiple sales channels was highly time-consuming

Automation of the publication of offers on different channels (per market and language), which eliminated errors and accelerated the process.

Employees often had access to data they should not be able to see or edit

Migrating all data to Airtable has made access management easier and clearer than ever.

Benefits for our client

ic-check

Removal of the problem of duplicating the same steps in multiple processes simultaneously.

ic-check

Elimination of errors that occurred during manual data entry.

ic-check

Speeding up the process of publishing products to multiple channels simultaneously by 80%.

Case study: E-commerce company

Implementation details:

Implementation time

8 weeks

Time saved

400 hrs per month

Cost of implementation

20 000 €

Return on investment

after 5 months

See more examples of our case studies

Case Studies
webinar-logo

Are you interested in finding out how much you would save by implementing internal process automation in your company?

Find out with our automation calculator!

Automation calculator